Last Updated on May 18, 2023 by Dogs Vets
How to Start a Lucrative Career in Dog Product Wholesaling and Affiliate Marketing
Do you love pets, have a blog or social media page that can advertise pet products, and want a largely passive side income? If you answer yes to the above questions, you’re potentially doing yourself a major disservice by not signing up for a pet affiliate program.
Do you love pets and want to get into the pet product market, but are scared of the product creation process? If so, you’re about to fall in love with product wholesaling.
Before diving into the world of dog product wholesaling and affiliate marketing, it’s crucial to establish a solid foundation for your business by learning How to Start an LLC , which will provide you with legal protection and potential tax benefits.
With each new generation, the humanization of our pets, both furry and scaly, increases. That’s why the pet market has never been so lucrative and profitable! 70% of American households own at least one pet.
On average, they spend $1,332 a year. Between 2020 and 2025, the pet industry is on track to see a CAGR of 5.3%. So what are you waiting for!
What is Affiliate Marketing?
Affiliate marketing is a marketing strategy where businesses pay affiliates a commission for successfully promoting their products or services.
Affiliates promote the company’s products/services to their audience using unique tracking links. When someone clicks on an affiliate’s link and makes a purchase, the affiliate earns a commission on the sale.
Pet affiliate programs, more often than not, include cookie duration trackers that will ensure you will still earn a commission whether the customer ends up buying another product or comes back at a later date to purchase the product you advertised.
What is Product Wholesaling?
Product wholesaling involves buying goods in bulk from manufacturers at a discounted price and then selling them for a profit. Wholesaling may or may not include white labeling, which allows you to put your own label on the product to advertise it as your own.
While wholesaling will unlikely provide you with the big bucks that creating your own products will, it is significantly less risky.
It also opens the door for you to focus your expertise elsewhere. As well, while not as risky as creating your own products, wholesaling is seen as a more risky endeavor than dropshipping. Risky = profits!
Whether you choose to go the wholesale or pet affiliate route (or both), the same steps apply.
- Research the market and industry trends – Thanks to an array of marketing and research tools, never before has it been easier to research and understand the market you’re in. But that means more competition, especially with the surge of AIs. This means you need to stay tech-savvy above all else and embrace the tools available to you.
- Define your niche and target market – You can always expand later, so it’s best to start small with one to two products within a niche. The pet market is vast, to say the least, and that means you can find your footing in it without too much work. But it also means there are a lot of big names that have their niche locked down. This is why it’s often smart to work with up-in-coming boutique brands.
- Identify your competition and develop a competitive advantage – Even before you decide which pet supplier you want to go with, it’s advantageous to research competition and start making plans on how you can capture the competitive advantage. This will help you decide if the niche is right for you, along with giving you ideas of which pet suppliers are best to work with.
Building Your Business
Find a pet product supplier – Start by identifying pet-related products or services that you are truly passionate about so you can promote enthusiasm.
It will also help prevent burnout. Look for reputable affiliate programs that offer competitive commissions and are open to working with you by providing marketing tools so you promote their products more effectively.
Expand your product line and reach – As you grow your pet product business, consider expanding your product line to meet the needs of a broader customer base.
Look for gaps in the market and find ways to fill them. Ask yourself, what has your audience or customers responded best to so far? Take this step slowly, as more time will allow you to accumulate more information from your audience/customers, so you can make better decisions.
Scale your business for growth – To scale your pet product business for growth, focus on building a strong brand and reputation in the industry.
Invest in marketing and advertising efforts that reach your target audience and promote your products more effectively. Look for ways to streamline your operations and reduce costs without sacrificing quality. Often, this means not trying to do everything yourself by investing in automation or outsourcing your role.
Marketing and Promotion
Both wholesale and pet affiliate programs require marketing and promotion.
On the pet affiliate front, you will need to make regular posts advertising a brand’s product or just the brand itself. In many cases, the brand will provide content (banners, etc.) that you can use.
The more the brand provides/the better you work on your relationship with them, the more passive this program becomes for you.
One of the great things about dog product wholesale is you have a guide for how you should likely market and promote your product.
Just follow what the company does for their products. A caveat with wholesaling is you need to be careful about avoiding competition with the brand you are wholesaling the products for.
This last step is going to look fairly similar to many of the steps you took when building your business. To maximize your profits, continue to work on building a strong brand identity and reputation by investing in target marketing while looking for ways to streamline operations.
While you aren’t creating the pet products, you still need to implore quality control. For both pet affiliates and wholesaling, that means monitoring how your audience/customers are responding to the brand while making note of the company’s continued success.
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